Property Marketing Trends for 2017 and Beyond

We are already in the last quarter of the year and 2018 is just around the corner! Have you noticed which trends dominated the real estate marketing game this year? Here are a few of 2017 that experts say will continue into 2018.

Content is king! And when your prospective buyers are enticed to buy a property, they’ll look for information wherever possible.
It’s important to present yourself to clients as an expert in the field. It’s also important to have an online presence. So you better have your content present in social media and your website. Content marketing played a major impact on sales this year, and it will continue to do so in the years to come. Ensure you are represented across a range of avenues and have a great property photography and a great headshot of yourself too! Headshots should be updated every few years to keep pace with the evolving you and new styles (click here for prices)

Nowadays, consumers are looking for a personal touch or a connection before they engage in something.
Personalization can be done through Virtual Furniture which allows you to personalize a photograph with different types of furniture. Instead of giving your potential clients a generic photograph of an empty room Virtual Furniture allows you to fill a room with furniture that can appeal to specific clients. Using this service also helps you stand out from other realtors who are not using VF technology.

Virtual Reality

Virtual reality has been quietly emerging over the past years. Software and hardware limitations, however, hinder its growth. But as 2017 progressed, we have seen this technology gain momentum.
As virtual reality continues to progress it won’t be long before we see this technology being used in real estate.

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